The colours used indicate that it is partially educational as well as for leisure. The font also suggests this, it is clear and bold.
The headlines also relate to both male and female.
The main image is a smart looking young person; he has his books from College. This implies that it meant to apply to anyone in College.
The student in the image has books named ‘Law and Society’ this suggests that he is well educated at that particular College and that that is a good College
It relates to both female and male students because in varies in colours.
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